1. the last wrap, a half-hitch, used to secure legs in tiedown roping
2. nonsense, foolishness
interjection: 3. used to express disapproval or disbelief
slang:
4. Celebrating after a particularly sick trick or run aka claiming

Other:
Homonym: HUI or DA HUI groups of Hawaiian natives dedicated to protecting local culture and surf breaks.

February 26, 2013

Hooey Brands LLC, headquartered in Spring Branch TX, has aggressively expanded its network of retail partners over the past year.

Joey Austin, President of Hooey Brands, gives us his thoughts behind the expansion, "We work to provide our customers with access to all of our latest styles, whether they live in a remote ranching community or in the middle of a major metropolitan area. Of course, having an extensive selection online is essential to many of our customers as well.

We greatly appreciate having the support of the largest western retail chains, as well as the largest hat retailer in North America. But we also recognize we wouldn’t exist without the independent stores. These stores are not only critical to us, but critical to the western industry and lifestyle."

Hooey Apparel is currently carried in almost 1,000 retail outlets within the US, Canada, Mexico, and Germany. You can also shop for Hooey online through many major retail partners.

Hooey Brands includes: Roughy, Cloverleaf, Hooey Oil Gear (HOG), Punchy and, of course, HOOey.

For an updated list of stores click here.

August 14, 2012

With just over a month remaining in the 2012 PRCA regular season, HOOey and Roughy team members are fighting for their coveted spots at our sport's equivalent of the Super Bowl.  To qualify for the National Finals Rodeo (NFR), held each December in Las Vegas, a contestant must finish within the Top 15 of the World Standings in her/her respective event.

Here's how the team members are ranked at the moment:

Cody Ohl - 8th - Tiedown
Ace Slone - 20th - Tiedown ($3k from 15th)
Jacobs Crawley - 8th - Saddle Bronc
Sterling Crawley - 13th - Saddle Bronc
JW Harris - 5th - Bull Riding
Bray Armes - 36th - Steer Wrestling ($12k from 15th)
Landon McLaugherty - 9th - Steer Roping (NFR Guthrie OK)

So congrats to the HOOey and Roughy team for a great year...finish strong and we'll hope to see you in Vegas!

HOOey is pleased to announce the addition of Lids, the specialty retail leader in fashion athletic headwear.   With hundreds of stores across North America, Lids provides HOOey fans a wider selection of shopping choices.

Joey Austin, President of HOOey, explains, "We're excited about reaching such a diverse audience.  We already have a strong retail network that we depend on heavily and we're very proud of. There's no doubt adding Lids to that network expands our visibility.

Read Full Article

December 1, 2011

HOOey and Roughy are pleased to announce the addition of two new team members. One is a household name with years of domination in his event.The other is a fresh face on the scene geared to make a name for himself on the sport's biggest stage.

If you're not familiar with Cody Ohl, then you've missed out on one of the most electric rodeo athletes of the past two decades.  Cody is gearing up for his 17th NFR Qualification, entering tonight's performance sixth in the Tiedown World Standings. Just in case anyone questions if he's lost a step, the 38-year-old Ohl recently matched phenom and current World Number One Tuf Cooper on 12-head at the San Angelo Roping Fiesta.  Even with very little practice beforehand because of an injury, Cody won the match by over fourteen seconds.  So don't sleep on the 6-time World Champion - he is sure to make his presence felt in Las Vegas.

Jacobs Crawley is having a big week.  He graduates from Texas A & M with a degree in Industrial Engineering and competes in his first NFR, all in the span of a few days.  The 23-year-old saddle bronc rider, currently ninth in the World Standings, has won at every level thus far, including the Texas Circuit Finals and Collegiate National Finals Championships.  When not riding broncs, you'll likely find Jacobs with a guitar in his hand hanging with his traveling partners, brother Sterling (2011 Rookie of the Year) and Jeremy Melancon.  If you have trouble finding them, just look for the blacked-out converted ambulance - definitely one of the most unique rodeo rigs going down the road!

We'll have more from the NFR as the week progresses.   We'll announce the exact times and locations of autograph sessions as well.  

Welcome to the team Cody and Jacobs!

HOOey is a proud sponsor of the upcoming LoneStarMusic Awards, held March 21st at Gruene Hall. Considering the venue and with nominees like Charlie Robison, Ryan Bingham, Ragweed, Guy Clark, Bob Schneider, Wade Bowen...we are excited to be involved.

Arrive early to get a HOOey guitar pick that will enter you into a drawing to be the first to get the latest HOOey hat styles.

Check out the link for more info...

Adding to a solid start to his rookie season, HOOey team member Ace Slone won the 14th annual Shawn McMullen Memorial Roping last weekend in Stephenville. The event always draws the top open ropers in the country and is a fitting tribute to a great guy we all remember fondly. For his efforts, Ace walked away with $4,700 and a Barnes saddle.

Ace Slone, HOOey Team member and PRCA rookie, is performing on his biggest stage yet this week.  While it is quite a feat to even qualify for rodeos like San Antonio and Houston your rookie year (you must be top 5 in the world standings after the first quarter of the season), Ace is not here just here to participate...

Read Full Article

Production is wrapping up for HOOey's 2010 Spring Line.  You'll see plenty of leading edge HOOey hats, a fresh take on shirt designs, as well as some items that may surprise you...

Stay tuned!!

November 10, 2009 - HOOey is proud to add two of the most talented young cowboys going down the road...

Click here