1. the last wrap, a half-hitch, used to secure legs in tiedown roping
2. nonsense, foolishness
interjection: 3. used to express disapproval or disbelief
slang:
4. Celebrating after a particularly sick trick or run aka claiming

Other:
Homonym: HUI or DA HUI groups of Hawaiian natives dedicated to protecting local culture and surf breaks.

Ace Slone, HOOey team member and PRCA rookie, hopes to overcome a significant physical challenge to reach his first National Finals Rodeo.

Roping at Salinas CA in mid-July on a borrowed horse, Ace tore the PCL (Posterior Cruciate Ligament) in his right knee.  

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While HOOey team member Caleb Smidt has delayed declaring his PRCA rookie status, he has certainly made his presence known through many other rodeo circuits.  Beyond setting a single season earnings record in the CPRA last year, Caleb has taken the college scene by storm.  Here's a quick recap of Caleb's season going into the upcoming College National Finals Rodeo (CNFR) in Casper, WY...

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HOOey is a proud sponsor of the upcoming LoneStarMusic Awards, held March 21st at Gruene Hall. Considering the venue and with nominees like Charlie Robison, Ryan Bingham, Ragweed, Guy Clark, Bob Schneider, Wade Bowen...we are excited to be involved.

Arrive early to get a HOOey guitar pick that will enter you into a drawing to be the first to get the latest HOOey hat styles.

Check out the link for more info...

Adding to a solid start to his rookie season, HOOey team member Ace Slone won the 14th annual Shawn McMullen Memorial Roping last weekend in Stephenville. The event always draws the top open ropers in the country and is a fitting tribute to a great guy we all remember fondly. For his efforts, Ace walked away with $4,700 and a Barnes saddle.

Ace Slone, HOOey Team member and PRCA rookie, is performing on his biggest stage yet this week.  While it is quite a feat to even qualify for rodeos like San Antonio and Houston your rookie year (you must be top 5 in the world standings after the first quarter of the season), Ace is not here just here to participate...

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Production is wrapping up for HOOey's 2010 Spring Line.  You'll see plenty of leading edge HOOey hats, a fresh take on shirt designs, as well as some items that may surprise you...

Stay tuned!!

November 10, 2009 - HOOey is proud to add two of the most talented young cowboys going down the road...

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